Bản viết lại dựa trên nguồn: https://blog.google/innovation-and-ai/technology/ai/google-flow-fashion-week/
Reimagining New York Fashion Week prep with Google Flow Skip to main content Co-creating the future of fashion with Google Innovation & AI Products & platforms Company news Feed Newsletter Back Innovation & AI See all in Innovation & AI Models & Research Google DeepMind Google Research Google Labs Gemini models Quantum computing See all Products Developer tools Gemini app Gemini Notebook See all Infrastructure & cloud Global network Google Cloud See all Technology Safety & Security Health See all Learn more: Google DeepMind blog Google Research blog Google Developers blog Google Cloud blog Back Products & platforms See all in Products & platforms Products Search Maps Chrome Google Health Google Workspace Learning & Education Shopping See all Platforms Android Google Play Wear OS See all Devices Pixel Google Nest Fitbit Chromebook Googlebook See all Learn more: Google Ads & Commerce blog Waze blog Back Company news See all in Company news Outreach & initiatives Creating opportunity Safety & security Google.org Public policy Sustainability Health See all Leadership Sundar Pichai, CEO More authors See all Inside Google Around the globe Life at Google See all Learn more: Google Security blog Innovation & AI Innovation & AI See all in Innovation & AI Models & Research Google DeepMind Google Research Google Labs Gemini models Quantum computing See all Products Developer tools Gemini app Gemini Notebook See all Infrastructure & cloud Global network Google Cloud See all Technology Safety & Security Health See all Learn more: Google DeepMind blog Google Research blog Google Developers blog Google Cloud blog Products & platforms Products & platforms See all in Products & platforms Products Search Maps Chrome Google Health Google Workspace Learning & Education Shopping See all Platforms Android Google Play Wear OS See all Devices Pixel Google Nest Fitbit Chromebook Googlebook See all Learn more: Google Ads & Commerce blog Waze blog Company news Company news See all in Company news Outreach & initiatives Creating opportunity Safety & security Google.org Public policy Sustainability Health See all Leadership Sundar Pichai, CEO More authors See all Inside Google Around the globe Life at Google See all Learn more: Google Security blog Feed Co-creating the future of fashion with Google Share x.com Facebook LinkedIn Mail Copy link [] Preferences Global (English) Africa (English) Australia (English) Brasil (Português) Canada (English) Canada (Français) Česko (Čeština) Deutschland (Deutsch) España (Español) France (Français) Greece (Ελληνικά) India (English) Indonesia (Bahasa Indonesia) Ireland (English) Italia (Italiano) 日本 (日本語) 대한민국 (한국어) Latinoamérica (Español) Malaysia (English) الشرق الأوسط وشمال أفريقيا (اللغة العربية) MENA (English) Nederlands (Nederland) New Zealand (English) Polska (Polski) Portugal (Português) România (Română) Sverige (Svenska) ประเทศไทย (ไทย) Türkiye (Türkçe) 台灣 (中文) Links Images RSS feed x.com Facebook LinkedIn Mail Copy link Newsletter Breadcrumb Home Innovation & AI Technology AI Co-creating the future of fashion with Google Sep 18, 2026 | x.com Facebook LinkedIn Mail Copy link Two fashion designers created custom tools in Google Flow to help with set design and styling for New York Fashion Week. Yeawon Choi UX Designer, Envisioning Studio Share x.com Facebook LinkedIn Mail Copy link Your browser does not support the audio element. Listen to article [[duration]] minutes This content is generated by Google AI. Generative AI is experimental Voice Speed Voice Speed 0.75X 1X 1.5X 2X Read AI-generated summary Google’s Envisioning Studio partnered with designers Jane Wade and Sergio Hudson to streamline fashion production using Google Flow. These AI tools helped Jane virtually style runway looks and allowed Sergio to visualize his show within a strict budget. You can now build your own custom design tools in Google Flow using simple language, no coding required. Summaries were generated by Google AI. Generative AI is experimental. "Co-creating the future of fashion with Google Flow" explores how AI helps designers work smarter. Google Flow helps fashion designers spend less time on logistics and more on creating. The Styling Suite lets designers virtually curate runway looks to save time and materials. Runway Visualization helps designers plan shows and lighting while staying within their set budgets. You can build your own custom tools in Google Flow without needing any coding skills. Summaries were generated by Google AI. Generative AI is experimental. Explore other styles: General summary Bullet points Ask an independent fashion designer how they actually spend their time, and "designing clothes" is rarely the answer. Administrative tasks, factory logistics, and vendor coordination take up the bulk of their days, leaving very little time for design.Ahead of New York Fashion Week, Google’s Envisioning Studio, with support from Google Labs, set out to streamline the creative workflow process—helping designers bring ambitious runway visions to life with less friction.Google engineers worked side by side with designers Jane Wade and Sergio Hudson, using Google Flow, our AI creative studio, to build two specialized tools to address their specific challenges. Jane’s Google Flow tool helped her create balanced head-to-toe looks before producing physical samples. Sergio used his tool to stage his runway on a tight studio budget. Virtually styling a collectionThe Google Flow tool we co-created with Jane, Styling Suite, mapped every facet of her runway model looks. In-person casting and fittings typically consume up to three full days for a design team. The tool allowed her to curate hair, makeup, accessories, shoes, and garments on digital models, then play with the styling virtually. She was able to balance each look and identify missing elements before cutting and sewing additional pieces. Grounding runway design in a real budgetSergio’s main challenge was staging his show without breaking his budget. In the past, asking his production crew to change lighting and props added to the overall costs, since a new 3D rendering was needed for every design revision. Our co-developed Google Flow tool, Runway Visualization, eliminated the back-and-forth by simulating his runway. It let him adjust the set-up of his venue and swap the lighting and props with options that worked within his budget. He was also able to refine which paths the models would walk, allowing him to harmonize the show and viewer experience. Moving fashion AI out of pilot modeThe results of these collaborations were visible on the runways at New York Fashion Week — and there’s room for more innovation.While there’s plenty of excitement around AI in the fashion industry, many projects remain stuck in theoretical testing. AI can make the production process smoother for designers by co-developing tools that work within their existing processes and ensure they’re firmly in the driver’s seat.Build your own bespoke tools in Google Flow using natural language to describe the tool or workflow you’re looking to create, no coding experience required. Get the latest news from Google in your inbox Sign up for our newsletters with product updates, event information, special offers, and more. Done. Just one step more. Check your inbox to confirm your subscription. You can also subscribe with a different email address. Your information will be used in accordance with Google's privacy policy. You may opt out at any time. Posted in: AI Related stories AI The latest AI news we announced in September 2026 By Blog Team AI Watch the winning trailer from the Future Vision XPRIZE, The Gifted. Google Research Google Beam expands with new regions, partners, and customers By Aaron Luber AI New experts join Google’s AI & Economy team By Scott Strand & Zanna Iscenko AI Making global data easier to explore By Prem Ramaswami AI Building AI to accelerate science and improve lives By James Manyika Privacy Terms Help More of Google Google Products About the Blog Global (English) Africa (English) Australia (English) Brasil (Português) Canada (English) Canada (Français) Česko (Čeština) Deutschland (Deutsch) España (Español) France (Français) Greece (Ελληνικά) India (English) Indonesia (Bahasa Indonesia) Ireland (English) Italia (Italiano) 日本 (日本語) 대한민국 (한국어) Latinoamérica (Español) Malaysia (English) الشرق الأوسط وشمال أفريقيا (اللغة العربية) MENA (English) Nederlands (Nederland) New Zealand (English) Polska (Polski) Portugal (Português) România (Română) Sverige (Svenska) ประเทศไทย (ไทย) Türkiye (Türkçe) 台灣 (中文)