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Roland is getting into generative AI music with Melody Flip | The Verge Skip to main contentThe homepageThe VergeThe Verge logo.The VergeThe Verge logo.TechReviewsScienceEntertainmentAIPolicyNotificationsNotificationsHamburger Navigation ButtonThe homepageThe VergeThe Verge logo.NotificationsNotificationsHamburger Navigation ButtonNavigation DrawerThe VergeThe Verge logo.Login / Sign UpcloseCloseSearchLightSystemDarkTechExpandAmazonAppleFacebookGoogleMicrosoftSamsungBusinessSee all techReviewsExpandSmart Home ReviewsPhone ReviewsTablet ReviewsHeadphone ReviewsSee all reviewsScienceExpandSpaceEnergyEnvironmentHealthSee all scienceEntertainmentExpandTV ShowsMoviesAudioSee all entertainmentAIExpandOpenAIAnthropicSee all AIPolicyExpandAntitrustPoliticsLawSecuritySee all policyGadgetsExpandLaptopsPhonesTVsHeadphonesSpeakersWearablesSee all gadgetsVerge ShoppingExpandBuying GuidesDealsGift GuidesSee all shoppingGamingExpandXboxPlayStationNintendoSee all gamingStreamingExpandDisneyHBONetflixYouTubeCreatorsSee all streamingTransportationExpandElectric CarsAutonomous CarsRide-sharingScootersSee all transportationFeaturesVerge VideoExpandTikTokYouTubeInstagramPodcastsExpandDecoderThe VergecastVersion HistoryNewslettersArchivesStoreVerge Product UpdatesSubscribeFacebookThreadsInstagramYoutubeRSSThe VergeThe Verge logo.Roland is getting into generative AI music with Melody FlipNotificationsNotificationsComments DrawerNotificationsCommentsLoading commentsGetting the conversation ready…AICloseAIPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AIEntertainmentCloseEntertainmentPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All EntertainmentNewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsRoland is getting into generative AI music with Melody FlipRather than fully polished tracks, the plugin is supposed to act as a creative spark.Rather than fully polished tracks, the plugin is supposed to act as a creative spark.by Terrence O'BrienCloseTerrence O'BrienWeekend EditorPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Terrence O'BrienSep 4, 2026, 5:51 PM UTCLinkShareGiftImage: RolandPart OfAll the latest in AI ‘music’see all updates Terrence O'BrienCloseTerrence O'BrienPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Terrence O'Brien is the Verge’s weekend editor. He’s covered the tech industry for over 18 years and knows a thing or two about synths.It’s not quite the “push button; get song” of Suno, but Roland’s new Melody Flip tool marks the company’s foray into generative AI music. Available as a plug-in for your digital audio workstation (DAW), Melody Flip offers around 250 “Palettes,” which are essentially themed collections of musical ideas sorted by genre. You can start from scratch and ask it to generate any combination of melody, chord progression, bassline, or drums. Or you can feed it a reference track and have it build off the melodic ideas from that.Unlike Suno or Udio, Melody Flip doesn’t spit out fully polished songs with vocals and full arrangements. Instead, it offers simple musical loops meant to serve as a creative spark for you to build on. There are fairly limited control over the outputs. You can’t feed Melody Flip a text prompt like “acoustic country rock with clean male vocals, literate singer-songwriter, gentle brushed drums, and sparse pedal steel at 98BPM” and get a Jason Isbell ripoff. Instead, you basically just choose a genre, note density, BPM, musical key, and take what you get. Though the genre options are pretty fine-grained, going from standard fare like “80s disco” and “90s R&B” to esoteric things like “Kawaii Future Bass” and “Anime World.”The sound selection is further proof that you’re not supposed to use Melody Flip outputs out of the box. The presets available are mostly the sort of general MIDI tones you’d find in ‘90s video games. It seems like the intended use is to export the MIDI data from Melody Flip directly into your DAW to manipulate and pair with other, more powerful synth plugins.After years of seeming lost in the woods and alienating customers with its messy Roland Cloud subscription service, the company was back on track recently. The P-6 Creative Sampler, SH-4d, and Gaia 2 synth all addressed major issues with the company’s lineup. And Roland finally listened to customers last year, paying loving tribute to its analog heritage with the TR-1000. But considering the general response from the music community to generative AI, Melody Flip is unlikely to garner it much goodwill.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Terrence O'BrienCloseTerrence O'BrienWeekend EditorPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Terrence O'BrienAICloseAIPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AIAppsCloseAppsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AppsEntertainmentCloseEntertainmentPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All EntertainmentMusicCloseMusicPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All MusicNewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsTechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechMore in: All the latest in AI ‘music’Suno yanks ad showing supposed endorsement from Mary J. 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